Shortly after celebrating 30 years of retailing in Ireland in 2009, Marks & Spencer (Ireland) created a new Facebook page for their Irish fans.
As part of the efforts to keep the page up to date and deliver news, competitions and special offers to their fan base, Clearweb developed a Facebook application to load fresh content from an in-house content management system.
This page is now regularly kept up to date without the need for advanced IT skills.
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